Alexa will soon be able to use voice commands to launch Android and iOS devices


Amazon is functioning on a replacement feature for its Alexa voice assistant which will let the software launch Android and iOS apps using voice commands, A primary assistant for Amazon and a bold extension of their strategy to place Alexa as a platform-agnostic alternative to Apple's Siri and Google Assistant. Called Alexa for Apps, the new feature is launching today in preview form, meaning Amazon is functioning with select developers on how they’d wish to make use of it.

For instance, Amazon imagines users on either an iPhone or an Android device asking Alexa to open Twitter and look for a hashtag, and therefore the app would then let the companion Alexa skill do the work of launching the app and inputting the search term. The results would then show abreast of the phone rather than being read aloud. Another example Amazon gives is employing a voice request to launch TikTok and begin a hands-free video (in the event you’re filming yourself).

It’s a replacement sort of interaction Amazon is hoping could catch on and help better position Alexa as a viable competitor to digital assistants from Apple and Google, both of which are deeply baked into their respective operating systems and have richer access to apps and system-level features as a result. Amazon tried and did not launch its own phone back in 2014 employing a forked version of Android. And while its smartphones, device family Echo, and streaming system line Fire TV all use more advanced versions of the forked OS, Amazon is still grappling with the very fact that it can not reach customers directly on mobile devices without first searching Apple and Google

Hampering the adoption of such a feature is that the incontrovertible fact that , while Alexa could also be more widespread within the smart home, developers have already got to manage two competing digital assistants that are far more widely used on phones. you'll already use Siri to order an Uber or ask Google Assistant to play an episode of BoJack Horseman on Netflix. App makers now need to tailor these integrations to figure with Alexa to support the feature — or at the very least, take Alexa skills (if they exist) and reorient them to figure for the new app launching format. But that’s why Amazon is launching in preview form before making it more widely available as a beta then as fully baked feature ready for consumers.

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